For this branding, I chose a minimalist and timeless aesthetic that allows the photography to fully stand out. The photographer focuses on lifestyle imagery, with atmosphere, detail, and realism at its core. Because the photographs themselves contain strong contrast and storytelling, the visual identity needed to convey calm and balance.

The logo is clean and constructed with bold typography, expressing strength and confidence. The simplicity of the typography ensures that the imagery remains the focal point, without the logo fading into the background.

Together, these choices form an identity that reflects the essence of his work: telling stories through imagery, with attention to detail, atmosphere, and simplicity.

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